Implementación de herramientas de e-commerce y estrategias de marketing digital en redes sociales para la comercialización de productos y artesanías de maderas en el cantón Santa Elena.

Abstract

The idea of this project is to commercialize products through digital media, which is going to be initially for the population inside of Santa Elena canton but with the option to extend nationwide and international too by being helped. The main objective is to create an online store by using e-marketing strategies and positioning tools found in the signature of electronic commerce. The use and development of this online store will be based in the commercialization of wooden crafts.