Implementación de un proceso de análisis de los criterios de evaluación que utilizan los sitios web que miden el SEO Rank.

Abstract

Web optimization tools Search Engine Optimization (SEO), serve to optimize, position and improve the search of websites in terms of different criteria and positioning algorithms. This research analyzes the positioning criteria that are present in the most popular SEO tools according to interviews and surveys. Also, it studies the innovation and updating of the strategies and techniques of web positioning that analyzes the acclimatization of the SEO optimization tools to these criteria. In the research analysis section, the degree to which optimization techniques improve positioning and where we can find them in SEO tools is evaluated. In addition to this, surveys and interviews were conducted to see user interaction in search engine utilization components. In addition to this to investigate new strategies and versions of evolution of search engines and the percentage in which SEO tools can be adapted were taken into account comments of developers, comments in forums and official blogs of SEO tools. The results and observations recommend SEO optimization tools need to implement improvements that increase future effectiveness based always on user satisfaction.