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Please use this identifier to cite or link to this item: http://repositorio.ucsg.edu.ec/handle/3317/11510
Title: Análisis de rentabilidad de modelos de negocios dedicados al desarrollo de sitios web en la zona norte de Guayaquil.
Authors: Lozano Cedeño, Miguel Ángel
Celi Castillo, Richard Anthony
metadata.dc.contributor.advisor: Alvarado Bustamante, Jimmy Salvador
Keywords: COMERCIO ELECTRÓNICO;MODELO DE GESTIÓN;ANÁLISIS DE RENTABILIDAD;SITIO WEB;AVANCES TECNOLÓGICOS;EMPRESAS;GUAYAQUIL;ECUADOR
Issue Date: 12-Sep-2018
Publisher: Universidad Católica de Santiago de Guayaquil
Abstract: This thesis project is based on the analysis of profitability of models of business engaged in the development of Web Sites in the North of the city of Guayaquil, that despite technological advances, they have become a fundamental point for companies, since having a web site of your business, could help increase sales, to publicize your business, etc. However, the problem is thatmany of these business models do not perform a thorough prior analysis, to determine the conditions in which the market is located and thus be able to take the necessary precautions, to not suffer losses or the total shutdown of the company. This project presents a proposal that focuses on new entrepreneurs that wish to enter the market with this business model to compete with developers of web sites that already exist in the market. The approach to be used for this research is mixed, so both qualitative and quantitative data will be linked within the same research. Within the quantitative approach, the collection of numerical tests is carried out through surveys, to users and for the focus qualitative interviews will be made to administrative staff of the analyzed business models, the descriptive method will be used, which will detail the characteristics of the implementation of a profitability analysis for the existing business models and in turn for the new entrepreneurs in the scope of the web. Based on this analysis of profitability, it is recommended to establish as the main objective of the business, the generation of recurring income, the constant training of the staff, the diversification of its portfolio of services and the constant offer of a first level service to all its customers, thus achieving the loyalty of them, generating a greater number of revenues, which will mean a greater profit margin.
Description: El presente proyecto de tesis se basa en el Análisis de Rentabilidad de Modelos de Negocios dedicados al Desarrollo de Sitios Web en la zona norte de la ciudad de Guayaquil, que, pese a los avances tecnológicos, se han convertido en un punto fundamental para las empresas ya que el contar con un sitio web en su negocio podría ayudar a incrementar sus ventas, para dar a conocer su negocio, etc. Sin embargo, el problema radica en que muchos de estos modelos de negocios no realizan un exhaustivo análisis previo, para determinar las condiciones en las que se encuentra el mercado y así poder tomar las debidas precauciones para no sufrir pérdidas o el quiebre total de la empresa. El presente proyecto se presenta una propuesta que se enfoca en los nuevos emprendedores que deseen ingresar al mercado con este modelo de negocios para poder competir con las empresas desarrolladoras de sitios web que ya existen en el mercado.
URI: http://repositorio.ucsg.edu.ec/handle/3317/11510
Appears in Collections:Trabajos de Titulación - Carrera de Ingeniería en Comercio Electrónico

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