Ventas por internet de repuestos y accesorios para autos en la parroquia Tarqui en la ciudad de Guayaquil.

Abstract

In Ecuador the commercialization of automotive parts in recent years has had a high growth that has been evolving with the arrival of new vehicles of different brands, because our country is developed economically using the American currency "dollars" therefore There are many foreign companies that enter the country and make large-scale investments. The automotive sector has an important participation in the economy of the country due to the income generated in all the direct or indirect economic activities involved. In addition to its impact on the creation of employment in the different parts of its chain, from the assembly to the distribution and sale of spare parts for vehicles in all its brands. Companies must develop all their potential to create strategic plans, be able to obtain benefits and survive in an increasingly large and competitive market. Therefore, it is necessary to carry out the study of Purchase Sales by Internet of Spare Parts and Accessories of Automotive to satisfy in some way the users and in the same way the service will be facilitated through this means, since it will be an innovative service. The purpose of reaching customers and suppliers by innovating the service for the different brands using Marketing strategies, the acceptance of the present project of purchase sale by Internet of automotive inputs is aspired.