Propuesta para la creación de una empresa productora y comercializadora de removedor de esmalte de uñas con un envase innovador en la ciudad de Guayaquil.

Abstract

The present research proposal consists in the creation of a company that produces and sells nail polish remover with an innovative container in the city of Guayaquil. This product will be named Nail Polish Remover Marker, which will be presented in a 30 ml container, seeks to have the benefit of taking care of the nails and hands of women. Nail Polish Remover Marker, will be distributed in different well-known shopping centers in the city of Guayaquil. The business opportunity was analyzed, identifying that in the Ecuadorian market there is no national production, but importation, that is why the present work proposal is proposed in the city of Guayaquil In the present financial statements of the project shows that it has an IRR superior to the TMAR and the investment is recovered after 33 months, which shows that the company over time is profitable.