Propuesta para la creación de una empresa de servicios de estimulación acuática para bebés en la ciudad de Guayaquil.

Abstract

The present proposal, raises in the creation of a company of services of aquatic stimulation for babies in the city of Guayaquil. The proposal will have a service in which babies can improve the development of their motor, cognitive, social and sensory areas, through a series of activities in the pool that are directed with experts and accompanied by their parents. These activities will help to stimulate the baby and a variety of benefits such as improving appetite and falling asleep. For the development of the proposal a market study will be carried out, a productive process will be designed, a marketing plan will be made and finally the financial study to evaluate the feasibility of the company.