Propuesta para la creación de una empresa de producción y comercialización de infusiones de café con sabores en la ciudad de Guayaquil.

Abstract

The proposed creation of a company of production and commercialization of coffee infusions with flavors in the city of Guayaquil, has been developed through research to determine the need for this product in the market. For that reason, different strategic and financial objectives were proposed, which will allow us to know how acceptable and viable the proposal can be. The analysis of the coffee and infusions industry was carried out, the same one that determined that it is attractive due to the growth in the consumption of these beverages in the country and the easy access of the raw material for the development of the product. On the other hand, an economic financial study was carried out in which it was determined that the proposal is profitable and sustainable over time according to the financial indicators obtained. The purpose of the proposal is for people to enjoy a good coffee in a different way as an infusion with flavors (mint and cinnamon) that is easy to prepare and take anywhere, not only offering an excellent flavor but also health benefits The type of coffee that will be used to develop the product will be Arabic type coffee that is considered a quality grain and is also the most produced in the country. In addition, the BPM certifications that the company will have in order to provide customers with security and confidence in the product they are acquiring.