Impacto de la innovación en el rendimiento financiero de las PYMES del sector servicios de Guayaquil.

Abstract

The objective of this research work is to analyze innovation and its impact on the financial performance of SMEs in the health services sector in the city of Guayaquil. A diagnosis was made of SMEs in the health service in the city of Guayaquil, where 30 aesthetic health centers were surveyed in order to know how the application of innovation strategies influences their financial performance and highlights that 45 % of the companies surveyed applied the innovation strategy for marketing. Among the main marketing innovations is that companies use platforms such as Instagram, Twitter, Facebook, YouTube, Snapchat, Google+, LinkedIn, etc. By means of the multiple linear regression model it has been determined that aesthetic health service companies are less likely to have a good financial performance (in comparison with those companies that are not motivated to apply innovation within the organization).