Propuesta para la creación de una empresa productora y comercializadora de ropa para bebés de (0-3 años) con tela de fibra de bambú en la ciudad de Guayaquil.

Abstract

The present degree work, studies the feasibility of creating a company that produces and sells baby clothes (0-3 years old) with bamboo fiber cloth in the city of Guayaquil. The proposal is responsible for producing and selling baby clothes with bamboo fiber. The clothes to make are bodies, T-shirts for boys and girls with ages from 0 to 3 years old, the same ones that customers can buy in an online store of the company and in various sales points that will be specialized stores in the commercialization of clothes for babies. On the other hand, customers can also learn more about the brand and its products in the social networks managed by the company in which the benefits of made cloth with bamboo fiber will be made known in depth. Also they can get information at fairs and markets where the company will participate. For the development of the proposal a legal, economic study was carried out. Then a market research was developed with the purpose of being able to know the strategies to introduce the products to be offered with a differentiation in terms of quality and benefits that it will offer, in the same way the respective production process that the clothes needs to be design. Then a financial study was carried out to evaluate the feasibility of the company. In the end, a contingency plan focused exclusively on the company was proposed.