Estudio de las causas y sostenibilidad de los emprendimientos de tipo start-up en la comunidad de graduados de la UCSG.

Abstract

This research project is a study conducted at the Catholic University of Santiago de Guayaquil to learn about the causes of entrepreneurship and sustainability of the businesses set up by the community of graduates of the Faculties of Economics and Administrative Sciences and Business Specialties in the years 2014, 2015 and 2016. For this research, it was considered to review theories of entrepreneurship of authors such as Knight, Schumpeter, Freire and Gibb to define the profile of the university entrepreneur. It was studied the theory of Lean Start-ups, to take it as a theoretical basis on the characteristics of innovation of start-ups. Finally, it was determined to consider certain studies on the years of life of a business, that determine sustainability. A population of 1216 graduates was chosen, working with a sample for convenience of 70 valid cases, due to the limitation of access to updated information. Furthermore, it was necessary to carry out an in-depth interview with 10% of those surveyed, which means 7 entrepreneurs, to analyze their perception of the variables. Using the chisquare statistical tool, it was established whether or not there was a relationship between certain variables studied, and through a table of attributes, it was established a consolidation of variables with the common answers of the interviews. Finally, it was established the scenario and environment of the entrepreneurships, to leave conclusions that consolidate the information and recommendations for further research.