Análisis de factibilidad para la producción y comercialización de vestimenta formal masculina en la ciudad de Guayaquil.

Abstract

Ecuador is well known in regard to the textile industry which gives a great contribution to the country giving employment to a large number of artisans because this industry is the second most important sector. With the passing of time, Ecuador has become increasingly acculturated in everything related to fashion and good dress, not only talking about using the latest trends but simply worrying about their image in general and all the care of their clothing, but often do not find the desired product or service that fulfills the desire to wear a suit, shirt or pants as you imagined. That is why this project aims to realize the creation of a company dedicated to the production and commercialization of masculine formal clothes totally customized and tailored by means of digital platforms and also in person according to what is most easy and comfortable for the client. The feasibility of this project was evidenced by means of surveys that reflect the number of people who consume and would like to enjoy this type of service as demonstrated by our financial balances which project a positive return on investment in the lapses of 5 years of introduction and growth of the company.