Análisis de factibilidad para la creación de una empresa productora de café de Algarroba y Habas con sabores frutales.

Abstract

This project will demonstrate, through a financial and market study, the financial and technical feasibility of creating a company that produces and markets a coffee substitute based of carob and beans with fruit flavors in the city of Guayaquil, using raw material, indirect materials and Ecuadorian labor; With a history of viable projects, similar to this project, and that have been developed around the world, the project is justified through the broad potential of our demanding market, so a market study was conducted, where through surveys and the application of the demand function and linear regressions, the current market demand was obtained, incurring a deficit of 90.10%. With an initial investment of $ 402,309.47, consisting of 30% equity and 70% financing from the Corporacion Financiera Nacional, the project will cover 5.46% of unmet demand; financial indicators demonstrate the financial viability of the project, with an internal rate of return on investment of the project flow of 43.55%, higher than the weighted average cost of capital of 6.67%, and the IRR of the investor flow of 97.15% , greater than the rate of the capital assets pricing method of 9.89%, in addition to a net present value of both flows higher than zero and a recovery period of the investment of 2.04 years for the project flow and 0.92 years for the investor's flow. In conclusion, it was determined that the project is technically and financially viable, that it has the personnel and machinery necessary to meet the established goals and that its market has a great untapped potential.