Desarrollo de plataforma virtual para empresas de mandados “Soluciones Express” en el sector urbano de la ciudad de Babahoyo.

Abstract

The development of the current project’s purpose is determining the feasibility of incorporating mass media focused on customer service, online presence and payment of services through a virtual platform renovating traditional sale strategies into a digital one, for which it was taken as sample to the inhabitants of urban sector from the city of Babahoyo and taking the company "Solución Express" as case of studies. In order to get relevant information of the present project, the design of non-experimental research was used and as research techniques the elaboration of surveys and interviews, which resulted in obtaining quantitative and qualitative variables related to errands and parcels’ service of the company ‘Solución Express’ located in the city of Babahoyo. The surveys’ results determined that a large percentage of the population would like to optimize the process of requesting a service from the company Solución Express through the virtual platform and saving time. The interview with the manager of Solución Express concluded that the company's directive board would like to implement technological means that contribute to a better organization of processes, fullfilling the client’s needs. To conclude this project, avirtual platform was developed, along with the company's website, this will be a new way to communicate with its customers and they’ll be able to pay for their orders, in addition the web application will allow to optimize the company’s resources, having the requirements categorized and organized.