Evaluación del impacto del comercio electrónico en los procesos de compra y venta de las medianas empresas comerciales de la ciudad de Guayaquil.

Abstract

The following study evaluates the impact of electronic commerce on the buying and selling processes of medium commercial companies in the city of Guayaquil. In addition, it explains the advantages offered by electronic commerce in these companies and the disadvantages of not using this tool, with the use of electronic commerce. Several studies reveal that, not applying this business tool, could be creating unnecessary use of several resources for companies, another reason is the lack of confidence that companies have when applying electronic commerce, which is why the need arises of carrying out the present investigation, with the purpose of knowing the impact that the medium commercial companies of Guayaquil with the use of the electronic commerce can have. For this, in the theoretical framework, it is deepened in the subjects of administration, companies, technology, internet and electronic commerce, which allows the characterization and development of the present investigation. The research is descriptive, not experimental, for this a data collection is done, specifically by means of surveys that were conducted by telephone and by email. The survey was conducted to 276 medium commercial companies in Guayaquil, in order to know if these companies use e-commerce in their buying and selling processes, also to know the current status of medium commercial enterprises with the use of electronic commerce.