Propuesta para la creación de una empresa de servicio de alquiler de vestidos de tallas plus a domicilio en la ciudad de Guayaquil.

Abstract

The objective of this proposal is to determine the viability of the creation of a company that provides the service of renting plus size dresses at home in the city of Guayaquil. Proposal that arises from the need to serve a niche market, such as women plus sizes facilitating dresses according to their figure through a home service, in order to optimize the search and waiting for the customer, accessing the reservation of the service, specifying the necessary data of social commitment through a web site or physical space.By means of the approach of objectives up to the financial indexes the levels of profitability of the present proposal will be evaluated