Maximización de beneficios de productores bananeros de la zona El Triunfo mediante la inserción de fruta en los mercados internacionales.

Abstract

The purpose of this research is to demónstrate that the introduction of conventional bananas to the foreign market is possible, without the need for intermediaries such as the country's large exporters, which is now possible thanks to globalization, the signing of trade agreements and even the incentives that Grant the State. To this end, an analysis of the sector focused on a group of producers in the El Triunfo Zone is made, to show the market introduction requirements, necessary quality standards and costs to export bananas directly to the international market through trade associations that Allow to reduce costs and obtain financing. Once the analysis has been carried out, it is demonstrated that if this model of union grouping were to be further promoted, the possibilities of Ecuadorian banana brands reaching directly into the markets through medium-sized business chains will increase, which would represent a great opportunity for our small producers of exporting bananas, which will bring a positive impact on our country's economy, GDP and eventually a balance of our Commercial Balance.