Propuesta para la creación de una empresa que ofrece exhibidores portátiles en la ciudad de Guayaquil.

Abstract

Currently we can find a growing demand for portable displays that is in the market, which is why the idea arises to offer the market portable displays with three-in-one expandable measures, which will satisfy the needs of the consumer both functionally as aesthetically. The objective of this proposal is for the city of Guayaquil to know the set of benefits that an exhibitor can offer, take advantage of the spaces, durability, time, transportation, saving money and give the corresponding use. Portable displays are manufactured and sold directly. The project is formed with the following areas: legal aspects of the company, market research, marketing plan, operational plan and financial plan. Achieving to demonstrate that the creation of a company offers portable exhibitors in the city of Guayaquil is profitable and sustainable over time. This project has an initial investment of $ 38,257.51, in which it is distributed in fixed, deferred and current investment. The net real value (NPV) is $ 10.253.05, which determines the profitability and feasibility of this proposal, qualifying it as attractive. The internal rate of return (IRR) is 20%, qualifying it as an attractive proposal that already exceeds the TMAR. The feasibility of the project is checked within the business plan for the medium of a market audit, the operating plan and financial projections.