Modelo estratégico de comunicación organizacional para la Facultad de Especialidades Empresariales de la Universidad Católica de Santiago de Guayaquil.

Abstract

Organizations need a certain level of culture of their members where the existence of a leadership allows the communicative action between employees and the leader is understandable and dynamic. The need to establish links, relationships and affections among the members of the Faculty of Business Sciences of the Catholic University of Guayaquil would favor or create barriers that would cause a blockage of communication actions in the organization. Therefore, through the use of a structured survey the receptivity criteria, service activity, shared vision and collaborative work of the authorities, administrators, professors and workers of the Faculty of Business Sciences are analyzed in order to design a strategy of internal communication that allows improving the internal planning processes of the organization. The results show that the communication style of the managers promotes the motivation and the cooperation of the staff for the teachers, the two main results show that it is satisfactorily fulfilled and the motivation of the managers to the cooperation of the work in the Faculty is fulfilled. It is recommended that in order to improve communication levels, it is important to improve the satisfaction of income by making salary compensation policies for productivity, compliance with activities carried out and corporate goals set.