Impacto del uso de las redes sociales como estrategia de marketing en las ventas de Sociedad Predial y Mercantil Milatez S.A.

Abstract

The level of sales and profit of the commercial company MILATEX S.A., were affected by the economic crisis of the country in recent years, and the political measures established to counteract this crisis. The company lost market share and is looking for low cost solutions to empower its brand and return to be one of the most important import and commercial companies in the country. Through this research work, the use of digital marketing is considered as a solution, enhancing the use of social networks as advertising channels. Well, at present, the marketing strategy of MILATEX S.A. It is weak and not very solid. The objective of the project is to determine the impact of these new strategies on future sales of the company. This descriptive research revealed the current situation, customer preferences and possible trends. With this information, new strategies were proposed, which enhance current resources and allow new opportunities to be exploited; improving the marketing budget structure. Finally, projections of the level of sales in later years were calculated, the year of implementation of the new strategies; demonstrating a positive effect on the utility of the company, compared to the years 2016 and 2017.