Cultura financiera y el Mercado de Valores como medio financiamiento en las empresas privadas del sector agrícola en la ciudad de Guayaquil.

Abstract

The stock market is a financing method different from the traditional method offered by banks and / or cooperatives, which allows us to access the required leverage for those companies with financial needs presented. In many cases, it is unknown about financial products and the virtues offered by the stock market, that is why it is about raising awareness about the stock market for its expansion of activities of companies in this market, the use of the stock market may depend on the financial culture of each individual, since financial culture can be considered as the domain of skills and financial knowledge acquired to make these financing decisions for the benefit of the company, often this learning depends on the financial education that each individual has developed or learned with the passing of the years. The purpose of this paper is to determine the incidence of financial culture in the use of the Stock Market as a means of financing for those companies in the agricultural sector that require leverage located in the city of Guayaquil.