Plan de negocios para la elaboración de una bebida energética a base de productos orgánicos.

Abstract

This business plan will make it possible to measure the feasibility of introducing an energy drink based on organic products developed on the basis of moringa, guayusa and flor de Jamaica to the pilot market in the city of Guayaquil. These ancestral plants are known for their high minerals, antioxidants and vitamins that help to prevent diseases and also for their caffeine and theine content that help to obtain energy in a natural way without disturbing the nervous system like drinks that are currently They sell by ambulance and they are made on a chemical basis. For the development of the same was necessary identification of the market that is going to offer the products being this a market where organic products are not easily due to their high costs. This plan aims to raise consumer awareness that is away from organic and healthy products due to the lack of them within their area.