Estudio de factibilidad para una tienda de Arquería en la ciudad de Guayaquil.

Abstract

The present research entitled "Feasibility study for an archery shop in the city of Guayaquil" was conducted in order to establish the internal and external parameters of a business dedicated to the sale of sports merchandise products to a niche market with little supply and high demand, in order to position itself among consumers and generate profitability. By analyzing the internal and external factors that indicate the initial problems, it was determined that the development environment of said business idea has greater positive than negative indicators, which will generate an attraction for investors, in addition to this, establishing the processes necessary to complement the value chain of the product, it was considered viable to satisfy the needs of the consumers evaluated by means of a quality product. Once established the advertising strategies focused on attracting new clients looking for an article to execute quality archery and professionalism, the financial evaluation is carried out which estimated an internal rate of return of 17.65% considering the project as suitable for your application.