La incidencia del modelo de gestión empresarial en la productividad de la empresa CODGRAF S.A.

Abstract

The business management model is, by definition, the activity carried out by the managers of a company in order to achieve the viability of the economic activity of the organization and ways to make it more productive. This research describes, based on the results of the application of a questionnaire that pursues the opinion of workers about seven aspects that define business management as they are: planning, organization, communication, leadership, human resources, monitoring and feedback, as well as, the use of direct observation in the development of production processes in the printing company CODGRAF SA, in order to describe the situation of the company, specifying the problems that are evident in each point of its productive chain and making suggestions to improve these processes, concluding that the company despite having experience in business management for years, has not implemented control systems that guarantee the quality of the products, which has affected their productivity, likewise, they do not have strategic planning that effectively communicates where the company is going, characteristic aspect stico of basic and controlled administration which does not profit the talents of the members that make her life, to boost productivity.