Incidencia de la seguridad en el comercio electrónico de las MiPymes B2C de la provincia del Guayas y propuesta de un sistema de pago seguro.

Abstract

In this paper we study the factors associated with the adoption of electronic commerce, as well as the level of digital preparation of micro, small and medium enterprises (MiPyMEs), commercial and services of Guayas, Ecuador. The empirical works published on the subject in Latin America are still scarce, and represent a contribution to the knowledge of the state of the art of electronic commerce in the region. Through an exploratory-descriptive study, new indicators are incorporated that enrich the construction of a management model and the analysis of results. The data comes from a survey implemented to companies in the city of Guayaquil and surroundings, between December 2017 and February 2018. The main results show how the factors that most affect the differences in the levels of adoption of electronic commerce are the size of companies and their level of maturity in the implementation of information technologies (ICT). The design of the proposal for a secure e-commerce model for Ecuadorian SMEs is very important for organizations because it allows a better positioning of the brands by the final consumers, as a second role is the creation of new sales channels (on a virtual level), as a third point helps to attract new and large national and international clients and contribute to the development of new advertising strategies through tools that require very little investment. The theoretical framework of the study to be developed in the proposal presents the most outstanding aspects of electronic commerce Ecuador, Latin America and the world. This also identifies the benefits provided by the implementation of security in e-commerce. The study used in this thesis is descriptive and quantitative exploratory, developed by means of a survey made to companies that sell locally and that do not necessarily have a virtual marketing website.