Plan estratégico para el producto turístico cacao centenario en los cantones Bolívar y Pichincha de la provincia de Manabí.

Abstract

The following project has as a goal is to elaborate a strategic plan for the centennial cocoa product which is part of Bolívar and Pichincha Municipality at Manabí’s Province. With the support of the tourism system methodology designed by Carla Ricaurte, the current diagnosis of the destination was made, identifying potential tourist attractions such as the plantations of fine aroma cocoa of centennial origin located in the community Piedra de Plata. On the other hand, the assessment of key actors was carried out, in which the actors involved in the sustainable development of the destination were identified. Finally, the strategic plan for the centennial cocoa tourism product was designed, which consists of strategies that were identified based on the crossed SWOT matrix, and each strategy consists of programs with their respective project files to be implemented in the touristic product.