Plan para el desarrollo turístico rural de la Parroquia Vernaza, Provincia del Guayas.

Abstract

The present investigation is based on the General Parish Cornelio Vernaza, of the Salitre canton, Province of Guayas, the purpose of which is to establish a rural tourism product design proposal. The first chapter of this project is given by theories that support the investigation, such as: sistem's theory, sustainability's theory and development's theory. In addition to this the referential frame was establish, where show cases similar to the investigative proposal. Also given a review of the legal and conceptual framework, where specific terms were establish with his meanings. On chapter two a diagnosis was made of Vernaza Parish, where with take in count the infrastructure, superstructure, demand, equipment, receiving community and attractions to determine the strengths, opportunities, weaknesses and threats of the parish. On chapter three, the market study help to determine the profile of the visitor. And define the turistic rural product design, taken in count the evaluation. Finally the chapter four, contain the proposals with their specific strategies, all this have been designed to highlight the potential and resources of Vernaza.