Propuesta de mejora de productos turísticos para el cantón Puerto López basado en el análisis de las motivaciones de los visitantes.

Abstract

The main goal of this project is to analyze the motivations of tourists that voluntarily choose Puerto López as a destination, in order to propose new tourism products or improve their current offer. For which the nine motivations theory by Crompton and tourist profiles according Beltran and Parra were taken as a theoretical basis. During the time 384 surveys were done to local and foreign tourists who were asked about their travel motivations, personal data and perception about the destination. When analyzing all the answers, relaxation, escaping from their everyday environment and novelty were the three main motivations. It was determined that most people who visit the destination have a rational profile which means that they are tourists who travel with their family, they already researched about the place they are going, they also seek to relax and get out of their routine. Finally, it was concluded that all the most popular tourism products meet and satisfy the main motivations tourists have, so tourism products and services that complement the current offer were proposed.