Diseño de producto de turismo de aventura para la parroquia Uzhcurrumi provincia de El Oro.

Abstract

The present objective of the research focused on designing an adventure tourism product for the Canton Pasaje in the parish of Uzhcurrumi with de purpose of promoting the developing of the tourism sector, for the present work was carried out a bibliographic and field research, quantitative and qualitative research techniques to know the environmental conditions with which the place had, which allowed to know both the level of acceptance of the activities to be implemented in the tourist product and the development of the tourism sector in the locality using as a research instrument the survey and the interview. After analysis of results it conclude that the 88% of the respondents affirmed who likes adventure sports and on average the 80% qualified with an excellent acceptance the activities to be implemented, on the other hand, the interview showed that the tourism in the locality it’s still in its early stages, so they are just taking actions to promote their development and that still don´t have a solid proposal for promoting its tourist places, but that reason it designed a tourist product applicable to the parish of Uzhcurrumi which contemplates certain adventure tourism activities that can be developed in this region.