Propuesta para la creación de museo temático interactivo de cera en la ciudad de Guayaquil.

Abstract

The main objective of this thesis project is to develop the wax museum proposal with interactive themes for the Guayaquil public, where we we will apply the general concepts of museology and museography, to outline the roadmap in each essential part that make up the museum, as the content (collection), the continent (building), the staff and the public. To reach this goal, first, a brief review of the progress of the study of the museology will be elaborated, detailing its history and evolution up to our times. After this step, a survey will be conducted to define criteria and preferences of the public about entertainment and the museum, from where based on the results that are determined from the survey, the guidelines to define the business plan will be defined where the resources, activities, and partners that are main key that will be detailed to allow the delivery of the proposal value to the target market, generating income that allows maintaining the structure of expenses and make the business viable. The wax figures museum that are proposed in this project, have a maximum proposal value, to offer entertainment to the public promoting the knowledge of culture and the participation of society as a fundamental axis of the museum's activities.