Estudio de factibilidad de la producción y comercialización de Enjuague Bucal Artesanal para exportar a Perú.

Abstract

The research study presented has determined as a general objective to determine the economic feasibility of producing and commercializing artisanal mouthwash to export to Perú, produced by the company NATUREFRESH that established as a target market the consumers of quality and healthy oral hygiene products to the Lima city. This project considered the use of organic inputs for the production of artisanal mouthwash based on mint, cloves, cinnamon, eucalyptus and sodium bicarbonate, the right formula for a better lifestyle in the oral hygiene of every Peruvian citizen. The present research study is structured into 6 chapters, these are characterized by having a descriptive-exploratory methodology, which allow to analyze whether the project is feasible or not. In the development of the financial study, the price of the main equipment was taken into account for the production process of artisanal mouthwash, computer equipment, office furniture, vehicles, direct and indirect labor and other expenses that were incurred, to start the project. Regarding sales of the product, it was decided to negotiate directly with the NatureSeed distributor, who will be responsible for the respective distribution in the selected market. This project was analyzed under the financial criteria of the IRR, VAN and TMAR, which indicated that the project is feasible for the investor. This degree work tries to encourage the study of other entrepreneurial routes in order to exploit the potential that exists in Ecuador.