Viabilidad del modelo crowdfunding para impulsar la internacionalización de emprendimientos del sector textil Ecuatoriano.

Abstract

The current study has the objective to analyze the viability of crowdfunding model to push forward the internationalization of the Ecuadorian entrepreneurships from textile sector. To achieve this result, the investigation involves the problematic that the entrepreneur maintains regarding the factors that restrict the internationalization of SMEs when internationalizing its projects. The entrepreneur textile community from Guayaquil was taken into consideration in order to understand how acceptable this model can be and how to incorporate it to finance their operations. This investigation was carried out in six chapters characterized by a mixed approach methodology and a descriptive-explanatory scope that allowed the utilization in an assertive manner of the data recollection’s instruments to show the results of this analysis. On the one hand the interview helped to know in a macro way the situation of the SMEs specifically when it comes to the restrictions that would present in the international market, and on the other hand with the surveys it was sought to verify that the model of collective financing can be accepted and adapted by the entrepreneur. It was fundamental to structure a chapter to describe the evolution and functionality of this new financing alternative where a group of people through a digital platform can give financial support to a project. There were also chapter assigned to explain an internationalization model that can be used by SMEs to increase the development of the Ecuadorian textile sector. Finally, the last chapter of this work will measure the results from the investigation and determine if the crowdfunding financing model is viable and accepted by the entrepreneur.