Estudio de factibilidad para la elaboración de helado con sabor a vino tinto y su venta vía online, Guayaquil - Ecuador.

Abstract

The present work is an analysis of the viability of the manufacture and commercialization of red wine ice cream that will be carried out in the market of Guayaquil city. The current problem is that there is not current demand for this product, as this is a new product in the market, although the markets already have liqueur ice cream. For the methodology, a type of descriptive research will be used in order to collect data through structured questionnaires that will show information about the reception and acceptance that will have in the market the present project. In order to make known this product in the market a proposal of e-commerce is used as a model to promote ice creams through web platforms such as social networks and company websites. As a distribution channel, the GLOVO platform will be used caused it had has a great reception in the north of Guayaquil market. In conclusion, it was observed that under the established parameters, the project showed viability with an TIR superior to the TMAR of 8.22%, so it is suggested to follow proposed guidelines in marketing and distribution.