Estudio de factibilidad para la implementación de una consolidadora de carga para productos no perecibles desde y hacia China.

Abstract

International marketing has constituted one of the most important factors contributing to a country's economy. For several decades the ties of Ecuador and China have allowed the export of products in which it has specialized, while, they import those in which they are not pioneers in its manufacture. Among them, we can highlight the non-perishable products and those products considered as dangerous cargo. In this sense, for the correct manipulation and transportation of the products to international markets, the performance of the cargo Consolidator is involved, both for small, medium and large exporters and importers. Where, its main role is to make intermediation between shipping agencies and customs agents to carry out the correct collection and transportation of different goods to the place of destination. Currently, there are load consolidators where they limit the offer of new services to the Asian market. For this reason, and thinking about the expansion of new horizons, it was decided to implement differentiating services to the present project.