Factores que inciden en el crecimiento de pequeños restaurantes en zonas comerciales de Guayaquil.

Abstract

In the investigation about the business opportunities that adapt to the pace of work of the Guayaquileños, considering the particularity of a port city with high dynamics like Guayaquil, the question arises: what type of activity has greater harmony with the working conditions? It was found that a good benchmark study would be the small restaurants in the commercial areas, because the Guayaquil, forced by work times, cannot return home at lunchtime and, therefore, must find some appropriate place near where he works to feed himself. This led to the selection of the north of the city, since it is a space of great concentration of dynamism (trade, logistics offices, etc.) where professionals from all sectors of economic activity (public and private) work, the vast majority young people who, with the progress of technology and communications, are supposed to be well informed. Identifying the factors that affect the growth of those small restaurants located in the northern zone, allows to contribute in the knowledge of the elements that affect business growth. An observation that, by contrasting the criteria of the entrepreneur with the expectations of consumers, facilitates understanding the dynamics of business development in the city, from an example: restaurants. With this, it was possible to demonstrate that the strategic procedure ensures the expansion of trade; consequently, a proposal whose detailed plan of action is proposed as a contribution.