Planificación estratégica para incrementar el nivel de ventas en Comisariato El Ahorro y posicionamiento en el mercado General Antonio Elizalde Bucay.

Abstract

The following tesis job focuses on developing a strategic planning proposal for the Comisariato El Ahorro with the purpose that the same can generate an increase on it sales and have a better positioning in the market. To conclude that El Comisariato needs to implement this planning it was necessary methodes of direct observation, survey and internal analysis of the actual situation of the company and external analysis about factors that incide on the company development on market. It were established three strategies in order to elaborate this proposal: Technological improvement, marketing strategies and Organizational restructuring. In the Organizational Restructuring it was established the mission and vision in which the business it will base its strategies, in addition to a reorganization of functions within the high and medium controls of the company. In the corresponding to Marketing a SWOT analysis is carried out, implementation of promotions that generate an increase in the rotation of the inventory that is kept in stock and additionally raises the investment in advertising both in radio and in social media networks; this has a low cost and the impact is greater towards the market. In what corresponds to technological implementation is the acquisition of equipment and software that allow not only process optimization, but the best control of inventory, purchases and sales of articles, beyond the reports that are allowed to generate and facilitate the management and elaboration of new proposals.