Plan estratégico para la comercialización de contenedores de desechos de la empresa Ecuamatriz en Guayaquil.

Abstract

The company Ecuamatriz is dedicated to the production and commercialization of garbage containers, with excellent quality materials that isolate the odor produced by the waste, as well as generating security in the customer to keep his health safe from any disease, however, Despite the success of the product, the operations center is located in the city of Ambato, with the market of the city of Guayaquil totally unknown and with a portfolio of clients to be elaborated, in this town there is no municipal ordinance for the use of containers in a particular way, nor do the inhabitants manage a culture on the treatment of waste, generating that the sale and marketing of the product is in charge of a campaign of awareness on the isolation of odors, which promotes cleaning at home, in addition to allow the collecting company to collect the garbage efficiently, the work concludes with the importance of ensuring that the containers are of quality and that they are backed by a brand that guarantees their use in the medium term.