Plan Estratégico para el aumento de rentabilidad de la empresa de servicios ALUVIDTEMP S.A.

Abstract

The present study is focused on the design of a strategic plan for the company ALUVIDTEMP S.A. that carries out its activities in the city of Guayaquil. Poor management in their processes has caused this organization not to develop in the expected way. This has a lack of a department that manages accounting and marketing, besides this does not have an organization chart that stipulates the chain of command within it. Therefore, in the methodological part, a qualitative and quantitative analysis is covered to measure the organizational culture of ALUVIDTEMP S.A. by means of the implementation of structured questionnaires, these questions will be addressed to the workers and owners of the Company. This will help to gather information necessary for the approach of strategies that adapt to the needs of the company. With the obtaining of these data we proceeded to the analysis of diverse scenarios and financial strategies that allow to develop a viability of this proposal by means of indicators like TIR, Payback and VAN.