Propuesta para la creación de una empresa desarrolladora y comercializadora de un insecticida ecológico a base de la hoja de Neem para uso doméstico en la ciudad de Guayaquil.

Abstract

The proposal for the creation of an insecticide made from the Neem leaf, for domestic uses in the city of Guayaquil, was carried out after several investigations, that allowed establish and develop many strategic and financial objectives. The same ones that were successfully achieved and the evidence is detailed in the proposal. For the development of the proposal, studies of the legal and economic scope were used, studies that demonstrate that the proposal is completely viable y sustainable in the short, medium and long term. In addition to this, it was also visible that it will be an enhancement in the organization empowered by the constant progress of Ecuador´s ecologic market. It was also executed a market investigation, in order to determine the buying frequency of the consumers, and if they would be willing to buy an ecologic product, but most importantly to determine the consumer´s insights to buy a product. In the other hand the production process to produce the ecologic insecticide was designed. As a last point, it was possible to discover possible risks, as for example, the similar products or the economic crisis of the country, this is why it was proposed to establish different methods and a contingency plan for the correct development of the entrepreneurship.