Propuesta para la creación de franquicias que produzcan y distribuyan productos orgánicos.

Abstract

This business plan will allow measuring the feasibility of creating a business model based on the implementation of franchises that produce and market organic products within the city of Guayaquil, in turn generating health benefits and sources of work. This goes hand in hand with the mega trend of consumption of organic products, in turn with entrepreneurship. Currently there are fewer opportunities to generate sources of income, or people consider that investing in a new business can be very risky, that is why entrepreneurs will be offered a business model which can ensure their investment knowing that it is profitable because it will show the data obtained on the income generated by the franchise. This franchise business model will start with an existing company called Kayen Clean Energy that wants to expand its brand and its principles to benefit society.