Plan de negocio para comercializar productos Healthy Girl, dirigido al canal detallista de la parroquia Tarqui en la ciudad de Guayaquil, año 2020.

Abstract

The business plan is focused on the marketing of Healthy Girl sanitary napkins, whose main benefit is high technology for the care and preservation of health. The objective of the research is based on increasing the sales and profitability of the company MAGRI in the next three years, through the introduction of this new line of products in the retail sector of the Tarqui parish in the city of Guayaquil. The technique of the investigation, was based on carrying out the surveys towards the retailers and the final consumer, additionally to know the market. sustainable eco, in addition to saying about the experience of MAGRI regarding the administration with experience in the field of distribution and sales control. The commercial strategies were based on the incentive to the force of the sale, the new customers of the parish and the customers to the competition. In this way, we present the favorable results when carrying out the financial projection by obtaining a 35% return rate and recovering the investment in three years.