Plan de negocios para la comercialización de lycras para ciclismo elaboradas por la empresa Bordados y Confecciones “Rosita” en la ciudad de Guayaquil para el año 2019.

Abstract

The objective of this work is to design a Business Plan to market lycras especially for people who practice cycling activity on an ongoing basis and want to have comfort when doing their sports. For this reason, the store Embroidery and Apparel "Rosita" found a market opportunity in this segment and launches this new product with different comfort factors and peace of mind of those who use them. The methodology used is quantitative by means of the survey where the interest of this market segment that has towards the acquisition of special lycras was evidenced, on the other hand, the analysis tools evidenced opportunity factors, as well as the demand could be established potential and the strategies that will be applied. According to the results of the projections, it was found that it is necessary to hire a resource to carry out the commercialization of the product, and the sales quotas were determined with which the commercial team will be evaluated. At the end of the projection was made the valuation of the plan, which showed the viability of this that was obtained the NPV of $ 16.996 and a TIR of 31%, which favors the company to increase its results, as well as be a benefit for society offering variety and a quality product.