Plan de negocios para la comercialización del producto LITOZÍN + COLÁGENO de la empresa TULIPANESA S.A. dirigido a las cadenas de farmacias del cantón Guayaquil para el año 2020 .

Abstract

The company TULIPANESA S.A. is a distributor of medicines nationwide, in this project is especially about the product LITOZIN + COLÁGENO, whose idea was born from the company's sale of the product LITOZIN, aimed at patients diagnosed with arthritis and osteoarthritis, however having much competition in the market, the internal investigations of the company, gave with an additional addition that is the COLLAGEN that will benefit this class of people with an antioxidant agent to regenerate cartilages, ligaments, bones, teeth and blood vessels, imported directly from Denmark. The research carried out in this project was based on knowing the market, the same one that was analyzed on the aspects, competence, clients and the starting point of the product was determined. Commercial strategies were also established with the purpose of planning the previous steps that the commercial team must carry out, as well as the follow-up and control after sale. Finally, when the five-year projection of income and expenses was made, the viability of the application was determined. Finally, this project benefits society especially patients with arthritis and osteoarthritis as well as for the company's income.