Plan de negocio para la comercialización de soporte de dispositivos complementarios para TV, en el sector retail en la ciudad de Guayaquil para el 2020.

Abstract

This research called Business Plan for the commercialization of supports of complementary devices for TV, in the retail sector in the city of Guayaquil for 2020, has the objective of developing a business plan that determines the new commercial channel and product for the company Distributor COINFE, which ensures compliance with the sales targets assigned to the Guayaquil retail sector. For which the market analysis has been carried out using tools such as Surveys, interviews, SWOT, Porter's Forces, CAME and Ansoff's growth with which the value chain has been analyzed, getting to know the possible acceptance of the product to the end customer , the business model of the support for decoder or electronic devices, is based on the distribution via the RETAIL channel (Megamaxi, Kywi and Ferrisariato) with a promotions and promotions plan at the point of sale to guarantee its rotation, trained human resources in sales and the availability of economic and financial resources it is possible to satisfy the retail sector, especially the aforementioned chains. The investments and resources required for this project are $ 60,900.00 that will be covered by a line of credit to the private bank of $ 36,540.00, with an interest rate of 11.83% at 5 years, with installments of $ 810, 00 and a contribution of $ 24,360.00 members. The sales projections indicate that for the first year there will be $ 192,000.00 of income and argue that for the same year the break-even point is in the sale of 4,411 units and of $ 70,576, the NPV has been calculated at $ 19,469 with a Internal rate of return of 17%.