Plan de negocios para distribuir productos del segmento bebidas refrescantes en el cantón Playas, al 2019.

Abstract

The present research called Business Plan to distribute products of the soft drinks segment in the Playas canton, to 2019, has the objective of elaborating a business plan that determines the new commercial model for the company Distribuidora DALARNO, that assures the fulfillment of the goals of sales assigned to the Playas canton. For this purpose, the market analysis has been carried out using tools such as FODA, Fuerzas de Porter, CAME and growth of Ansoff, with which potential customers and consumers of the sector have been investigated and identified, the business model of the distribution company of soft drinks and refreshing, is based on innovation in the sales channels of the company, human resources trained in sales and the availability of economic and financial resources will be able to satisfy the retail sector, especially small commercial premises. The investments and resources required to start the operations of DALARNO are of $ 55,000.00 that will be covered by a line of credit to the private bank of $ 37,800.00, with an interest rate of 11.83% at 5 years term, with installments of $ 838.00 and a contribution of $ 20,000.00 members. The sales forecast indicate that for the first year there will be $ 1,223,293 of income and argue that for the same year the break-even point is in the sale of 107.477 units and $1’004.900,19, the NPV has been calculated at $ 50.212, with an internal rate of return of 45%.