Proyecto de factibilidad para la creación de una sucursal de Maori CrossFit en el sector Kennedy Norte de la ciudad de Guayaquil.

Abstract

The CrossFit is a high performance training with several years in the global market, due to its great popular, within the country since 2010 they started to create CrossFit training centers, however, this type of training has a strong competition as the practice of other types of exercises, be it Baiolotherapy or functional cardio. On the other hand, Maori CrossFit is a training center under this brand that due to the great reception of its service located in front of the Albán Borja shopping center, its necessary to create a branch in the north of the city, located in the North Kennedy citadel. The objective of this project is to carry out a feasibility study on the market that would be projected in the chosen area in order to determine how much investment is required, if the project is viable and in what time the profits would be obtained. To achieve these results, the present project resorted to the application of the Canvas Model, a survey in the sector as a target market, a financial plan with a proposal of costs, expenses and the value of the service.