Plan de mejoramiento comercial para hacer más competitivo y rentable a la empresa Panda S.A. Periodo 2019- 2023.

Abstract

The research is based on creating a business plan that can make the family business that was thought to operate legally, more competitive and profitable, by creating a legal company (Sociedad Anónima because there are 3 founding shareholders). The objective is to design innovative business strategies that allow resizing the business, which has only specialized in transporting heavy machinery in heads or low bed trailer, work that is very well remunerated in times of high demand when there is a large volume of public works. We searched the existing literature regarding companies that perform this service and authors who contribute to this economic activity. It has also been diagnosed the real situation of the company, how they are operating today, the problem is quantified because to survive, they have had to work informally, as do most people who are dedicated to providing this service. The company is technically inactive until 2018. It has set out to design new innovative business strategies, following the experiences of competition inspired by benchmarking, learning from the best competitors in the area and industry benchmarks. Four have also been raised scenarios to simulate better conditions, generate more income and achieve a better market share.