La incidencia de la motivación empresarial en la productividad laboral de las medianas empresas del sector servicios en el norte de la ciudad de Guayaquil.

Abstract

The objective of this study is to determine the impact that business motivation has on the labor productivity of medium-sized companies in the service sector of the north of the city of Guayaquil. The research establishes the various theoretical bases, the factors that can alter the attitudes of workers and the consequences on performance within their workplace. The applied research method is the deductive one, a quantitative analysis was carried out, being its correlational scope. To measure the correlation between the variables, the statistical tools of SPSS, Excel and Amos were applied. As a valid sample, a total of 200 employees of medium-sized companies were surveyed; In the study, the incidence of business motivation in the labor productivity of medium-sized companies in the service sector in the north of the city of Guayaquil was identified. It concludes labor productivity is positively influenced by business motivation. The review of the literature showed that there are factors of motivation that affect labor productivity. The population considered in the present study were all individuals who are immersed in medium-sized companies. The sample evaluated were the entrepreneurs who agreed to participate in the measurement of the project. The present project allowed observing that the variables studied if they met the convergent and discriminant test therefore can be shown that the model is good and that it can show that the variables do fulfill their role in the model.