Cultura organizacional y su influencia en la logística inversa con enfoque responsabilidad social.

Abstract

The objective of the research was to analyze the influence of organizational culture on the adaptation of reverse logistics policies, emphasizing that culture should become a relevant issue at the individual, group or organizational levels within the social responsibility of organizations. At present, there is a need to integrate sustainable development with green production under the scheme of world organizations for the conservation of the environment, thus creating sustainable benefits, both economically and socioenvironmentally, generated through public and business sectors. In such a way that the relationship that has been saved has allowed a new incursion of concepts within what is the organizational culture, from a vision of corporate social responsibility (CSR) and the need to adopt models of inverse logistics. The type of research that was conducted was an inductive qualitative approach where the organizational culture could be defined as the set of values and habits, which allow companies to maintain a suitable behavior among their workers to get the best performance in their functions where the results of the indepth interviews conducted on a convenience sample of eight Ecuadorian companies from different sectors of the economy determined that there is a relationship between Denison's organizational culture model that is directly coupled with the adoption of reverse logistics policies as an approach to social responsibility.