Factores de motivación que influyen en la decisión de los donantes de sangre del Hospital de Especialidades Teodoro Maldonado Carbo de la ciudad de Guayaquil

Abstract

The objective of this study was to determine the motivation factors that affect the intention to donate blood in the HTMC blood bank. The research takes as a theoretical basis the theory of planned behavior and the theory of self-identification, in addition the literature review allowed to identify factors related to altruism as possible predictors of the intention to donate. Under these approaches, a questionnaire was developed with scales of measurement for each of the theoretical concepts reviewed, which was applied to a total of 396 donors in the blood bank. The quantitative analysis allowed us to observe that impure altruism and affinity or kinship are the most significant factors for donors. In addition, self-efficacy is the concept with the most significant and strong relationship with the intention to donate. Based on these findings, the study proposes strategies for education, motivation, recruitment and retention of donors.