Plan de negocio para la creación de un centro quirúrgico ambulatorio especializado en atención integral de la mujer.

Abstract

The business plan allows organizations to draw a detailed roadmap to meet the goals established in terms of providing a service or sale of products. The general objective of this project was to design a technical and financial proposal for the implementation of an ambulatory surgical center specializing in women's care, in the urban sector of Aurora Daule Canton. The methodology used had a quantitative approach with descriptive scope, the tool used for the data collection was the survey and it was applied to a sample of 376 women, whose results indicated that in the last year checkups were made about their sexual life and reproductive, also indicated that 64.6% have knowledge of specialized centers for women and that if there was one near their place of residence, 52.4% would attend. With respect to the financial evaluation, an investment of $ 128,036.53 was needed, of which $ 25,000 was contributed by the shareholders and the balance was financed with the five-year term bank with an interest rate of 10.21%. At the time of analyzing the financial feasibility, an IRR of 61% and a NPV of $ 194,958.37 were obtained with a recovery period of one year, three months and twenty-five days, for this reason it is indicated that the business plan is financially and technically feasible.